Relistening to David Rosenberg’s interview is worth every second. In my view, he’s a people’s CEO and a great leader.

“…sitting in his living room reading “The Best And The Brightest” by David Halberstam in 1973, Rosenberg saw himself in the story of the Kennedy and Johnson administrations, when the United States was led by Ivy Leaguers who never visited people on the front lines of the Vietnam War.

The problem with these administrations was hubris and arrogance, Rosenberg says. He talked about the book with his management team and created a new strategy.”


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Andrew Ly

President/CEO of Sugar Bowl Bakery Graduated from SFSU Ex-Board member of Asian Pacific Fund Most Admired CEO Entrepreneur of the Year MBE of the Year.